Dashboards, occupying a prominent place in the consciousness of business people, when properly designed for effective visual communication, enrich the visual acuity and the communication of insights in turn gained from the visual acuity can have a tremendous impact on the success of business initiatives. This is where the ideas can be generated, pitfalls can be avoided and the opportunities are uncovered. All of it put together, can never be made from the traditional reports.

At VizxData, any dashboard we design must qualify our 10 second rule.

“ If the user fails to discern at least one piece of insight in 10 seconds from the dashboard one has designed,

then either the communication would have majorly failed or the design would have been too complex to understand ”

We thrive to make the data make sense, seamlessly. We reckon that a best – in – class data visualization must be aligned with: data integrity, flow, typeface, color and charm. Any slick and outstanding visualization, be it in a dashboard or a simple report will have the above components at a right and appropriate level. Heedful of this principle, we always design every element of the dashboard, paying strong attention to the minute details. We not only focus on bringing the insights out of the data but also the rich UX design that together make the dashboard more powerful, thus always keeping a fine balance between the design and the function, that in turn makes us more of a good designer as well as an analyst. We believe that is what makes us outshine the rest.